 TheAntsNest.com eMail Branding
Email is the new paper!
Today more than 85% of all business communication takes place by email, making it the new paper, and mission critical for any business.
Organisations of every size from the one person show to the largest corporation send hundreds if not thousands of emails every week to partners, clients, suppliers and prospects. Coming from a trusted sender these emails are likely to be opened, providing them with nearly 100% guaranteed exposure.
Effectively making your email you’re most powerful, consensual, measurable and targeted marketing channel, and what`s more it’s a channel YOU OWN. This provides you (and your staff) with an extraordinary opportunity to use TheAntsNest.com eMail Branding to build your brand and intelligently market your unique value propositions with every email message you send!
Here are 6 reasons why we believe branding your everyday email with TheAntsNest.com eMail Branding pays off:
1. Memorable. It s easier to remember the branded company than the “what is its name?" one.
2. Loyalty. When people have a positive experience with a memorable brand, they`re more likely to buy that product or service again than competing brands.
3. Familiarity. Psychologists have shown that familiarity induces liking, and this makes even non-customers more likely to recommend a brand they know.
4. Greater company equity. Businesses with a strong brand usually mean they can get more money for the business if and when they decide to sell it.
5. Lower marketing expenses. Business email is much more targeted, with an open rate of nearly 100% guaranteed.
6. Less risk for consumers. People tend to choose a brand before using a no-name business.
Example:
If you are 20 staff members that send 30 emails everyday…this results in over 200,000 unique and guaranteed brand/product exposures every year. (Approximately 5c per exposure!)
PLUS your email branding also contains interactive links to your website!
PLUS you receive statistic reports for everyone who clicks to your website - which you can follow up!
PLUS you receive additional exposure with all your emails that are forwarded to other people!
Now try to compare this with any other form of marketing and the cost associated with 3rd party channels, where you often share the space with your competitors and the recipients are far less targeted than that of email.
Arguably the best comparison is when you consider that TheAntsNest.com eMail Branding will cost a user R 1.50 per day if they send 30 emails and far less if they send more! This equates to less than one sip of coffee at your local coffee shop!!!
There is simply no better marketing solution than TheAntsNest.com eMail Branding and no better marketing channel than email to achieve this!
REMEMBER: The next email you (or your staff) send out, is a business critical branding and intelligent / interactive marketing opportunity - Don`t waste these opportunities! Irrespective of how strong your brand is, you should not miss a single opportunity to build brand, market your products, differentiate yourself from your competitors and entrench your position as market leader!
Are you ready to unleash the power of your emails?
Contact TheAntsNest.com eMail Branding for more info!
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